K A R A G O U C H E R.
In 2014, the news spread quick that Kara Goucher was leaving Nike. Oiselle, who never thought they could compete with the big well known shoe companies, were totally starstruck when Kara claimed she loved what the brand stood for… (and wanted in.)
This brand stands for sisterhood. It is all about building a strong powerful community of women, where the women complete eachother, rather than compete with eachother.
Shortly after Kara joined Oiselle, I started to see the brand everywhere. Maybe it was always there, but because I was aware of the brand, I started to take notice.
I kept noticing a lot of the girls that make up the running community on Instagram always wearing the Oiselle singlet, using the hashtag oiselle volee.
What is this?
Turns out, Oiselle has a running group. I contacted one of the girls on Instagram and asked how I could join. It was simple. Just sign up for their news letter and they will notify when spots open up.
This year when spots were open, I decided to apply. And I received a welcome email a couple days later.
Now I have a singlet of my own. I love being apart of Oiselle, and it is very important to me to only support brands that stand for ideas I believe in. I’m also excited to connect with some other birds from the flock, especially with marathon season approaching. There are quite a few birds in my area, and plenty on social media.
Let’s see where this running group can take me. If not anywhere… At least I will have endless inspiration to push me to my fullest potential as a runner.
Read the article about when, how, and why, Kara Goucher joined Oiselle.
Do you wear Oiselle? If so what’s your favorite piece of clothing Oiselle makes?